iGuiders, Inc. is creating the industry standard for online guided shopping & search experiences. Guiders® are an interactive, decision-making application that launches a Guided Shopping Experience ™ (GSE) directly from a link embedded into any digital marketing initiative - display ads, affiliate programs, email marketing, websites or social media. The software company was founded by Jodi Marchewitz who created Guiders® – the first Web-based means of guiding an Internet user through the thought processes of a purchase decision. Guiders help people quickly identify what they want, find the exact information they need, and easily make online purchases.

Jodi believes that shopping online is such an independent experience but people still need help along the way to come to a decision. Ads & websites don't help people make decisions. "There are two main challenges with online advertising, getting people into the funnel and through the funnel to a purchase". Her team developed the Guided Shopping Experience (GSE) to solve both of these problems.

The GSE gets online visitors into the funnel by placing a call to action within an ad, on a website or in an email that lets the user know there is a personalized, guided experience available to them. The GSE then helps the user through the purchase funnel with an experience that mimics an offline shopping experience – being prompted through a series of 4-6 benefit-driven questions to determine the features the consumer cares about. The module guides the user to the product most likely to meet their specifications. Once that product has been identified, the application links consumers directly to places where they can purchase the product.

Guiders reduce buyer frustrations often associated with the search and decision process. Guiders increase conversion rates and cross-selling opportunities and reduce abandonment rates for companies because people stay engaged longer, find products quickly and have a better user experience. iGuiders staff creates the Guiders once the advertiser submits the relevant Q & A, assets and purchase/end point links. The GSE has increased online conversions to 9% by helping users think through the purchase decision process and guide themselves to the product(s) that are right for them. The GSE gets people from decision to purchase much faster.

iGuiders is located in Cleveland, Ohio.