If you’re driving visitors away because they can’t find what they need on your website, then consider adding a Guider to help them navigate. Site maps are helpful, but they only provide an outline of content. They assume your visitors know the right keywords, products and services, or your method for classification. With Guiders, visitors can personalize the paths they take on your site, repeat the experience each time they visit, and locate what they need.

You can even build qualifying questions into Guiders so when visitors click to contact you, you’ll be prepared with important information about their needs. And with Guiders, you can offer connections to your network of business partners, preferred vendors and affiliates for lead generation and revenue sharing opportunities.